Digital Marketing Specialist

ROLE SUMMARY

The Digital Marketing Specialist’s role is to help our client build a global brand through social media presence, marketing campaigns, and lead generation. This role will be responsible for promoting the client’s products and services, handling communications with potential customers, and managing the websites and social media accounts.

SCHEDULE: 5 PM - 2 AM Pacific Standard Time, follows Philippine Holidays

POSITION TYPE: Full Time

WORK ARRANGEMENT: Remote

ESSENTIAL FUNCTIONS

·       Create social posts as well as manage and maintain social media sites

·       Promote posts and respond to queries

·       Run email campaigns and send follow-up emails

·       Build a contact list of companies all around the world and run email campaigns

·       Improve website by referencing other websites

·       Determine how the company can participate and respond to tenders and submit proposals

·       Enhance the social presence of the company around the world

·       Help create new cybersecurity-related content

·       Add blogs and articles to the company website

·       Work on tasks as directed

·       Target industry-specific blog posts or articles

·       Generate leads and handle search engine optimize

·       Conduct market research and data mining

QUALIFICATIONS

·       A Bachelor’s degree in the related field

·       3-5 years of experience with digital marketing and global business development

·       Experience with social media management and lead generation

·       Solid knowledge of website and marketing analytics tools (Google Analytics, SEMRush, etc.)

·       Experience with cybersecurity an advantage

·       Experience as a content writer a plus

·       Innovative, creative, and can think outside the box

·       Experience in a multi-client environment

·       Strong computer aptitude, which includes expertise with Microsoft 365 applications

·       Strong organization, oral and written communication skills

·       Analytical skills with particular attention to detail

·       Aptitude in data management, analytics, reporting preparation

·       Ability to function in an autonomous environment—independent worker, self-directed