Digital Media Analyst

SCHEDULE: 2 AM - 11 AM Pacific Standard Time, follows Philippine Holidays

POSITION TYPE: Full Time

WORK ARRANGEMENT: Remote

ESSENTIAL FUNCTIONS

·       Manage multiple clients’ digital ad buying and activation to increase leads and/or revenue generation

·       Create significant business value for the clients across Paid Search, Paid Social, and Programmatic platforms

·       Own, measure, analyze and report on overall digital program performance and implement optimizations and testing as appropriate

·       Collaborate with a Digital Media Strategist to develop, execute, and measure media plans

·       Work with the content and creative teams, both client-side and internally, to develop campaign assets that will make an impact

·       Develop, manage, and implement campaigns across Paid Search, Paid Social, and Programmatic Display channels

·       Collaborate with channel experts, strategists, and team members to produce best-in-class digital campaigns

·       Keep up to date with industry trends and new tools to bring cutting-edge experiences and insights to your clients

QUALIFICATIONS

·       A Bachelor’s degree in the related field is preferred

·       2-3 years of experience managing and optimizing digital campaigns across Search Ads (Google / Microsoft), Social Ads (Facebook / Twitter / LinkedIn), and Programmatic (any DSP, but Basis preferred).  Additional channels such as Amazon, Yahoo, OTT, TikTok, and podcast ads are nice to have, but not required

·       2+ years managing media budgets across platforms and maintaining ROAS or CPA targets

·       1+ years of Google Analytics experience (or other web analytics) for reporting, conversion tracking, and attribution

·       1+ years of A/B testing experience on relevant ad platforms

·       1+ years in a client-facing, customer service, or sales role

·       Proficient in Microsoft Office Suite, with Advanced Excel Knowledge

·       Financial, medical, and healthcare media management experience a plus

·       Analytical and creative thinking skills

·       Excellent written and verbal communication, interpersonal, and organizational skills

·       Experience in a multi-client environment

·       Highly self-motivated and always looking for opportunities to optimize processes

·       Oriented toward delivering value with a strong sense of urgency, empathy, and ability to prioritize appropriately