Apply now for the Performance Marketing Specialist (Coordinator) - Paid Search position
Performance Marketing Specialist (Coordinator) - Paid Search
ROLE SUMMARY
The Performance Marketing Specialist/Coordinator (Paid Search) role is a critical function responsible for task-oriented media support along with the management of transactional campaigns. The media this individual is responsible for supporting includes Google Ads and Programmatic Display DSPs.
POSSIBLE SCHEDULES:
9:00 AM - 6:00 PM Eastern Standard Time (10:00 PM – 7:00 AM Philippine Standard Time)
9:00 AM - 6:00 PM Pacific Standard Time (1:00 AM – 10:00 AM Philippine Standard Time)
Follows Philippine holidays
POSITION TYPE: Full Time
WORK ARRANGEMENT: Remote
ESSENTIAL FUNCTIONS
· Perform the following campaign setup tasks:
o Work in the platform to configure campaigns, set budgets, target, creative, and run dates on transactional efforts
o Validate budgets against allocated POs
o Handle QA campaigns as requested to ensure proper configuration to deliver against the campaign goals
o Support with writing ad copy to align with platform specifications and best practices
· Perform the following campaign optimization tasks:
o Track spending to ensure pace aligns with campaign goals and adjust as needed to ensure the media paces appropriately
o Communicate challenges around campaign delivery to appropriate team members
o Recognize metrics within campaigns that may require adjustments to improve performance and communicate needed optimizations to internal team members
o Communicate with internal teammates to ensure ongoing campaign performance and updates are understood
· Perform the following campaign reporting tasks:
o Support in ad-hoc reporting requests to pull together data from various sources
o Communicate campaign insights and recommendations to help elevate the discussion around this media in the conversation with clients and internal teams
o Build new campaign reports as requested by the campaign manager or senior campaign manager
o Maintain standards for delivery
o Update key information on account setups as requested
o Suggest process improvements and collaborate with teammates to implement
QUALIFICATIONS
· Bachelor’s degree in Business, Communications, Marketing or commensurate experience
· Up to 2 years of experience in Marketing roles
· Up to a year of experience in Google Ads and DSPs
· Must have experience with Facebook Ads
· Basic understanding of marketing
· Experience with Google suite of products preferred (Google Data Studio and Google Sheets)
· Able to quickly learn how to use digital collaboration tools like JIRA, Confluence, Asana, etc.
· Familiarity with recruitment marketing and/or talent attraction a plus
· Detail-oriented and values-building in growing relationships
· Process-driven and action-oriented
· Skilled oral and written communicator with the ability to work with distributed teams to drive results
· Thirst for knowledge and openness to learn