Performance Marketing Coordinator

THE ROLE

Our client is looking for a Performance Marketing Coordinator who will assist with the management and optimization of programmatic advertising for our clients as well as actively review performance data, track against our clients’ campaign goals, and make recommendations to improve the performance and deliver the best return on investment. To be successful in this role, one should be an analytical-minded person who loves using data to uncover trends.

SCHEDULE: 9:00 AM – 6:00 PM Eastern Standard Time (10:00 PM – 7:00 AM Philippine Standard Time), follows Philippine holidays

POSITION TYPE: Full Time

WORK ARRANGEMENT: Remote

ESSENTIAL FUNCTIONS

·       Perform daily reviews of accounts to ensure media delivery against the clients’ budget allocations  

·       Provide ongoing performance and pacing updates to the Performance Marketing and Client Services teams

·       Act as the first line of defense for identifying performance issues related to media campaign goals  

·       Communicate with all relevant teams to ensure delivery expectations are understood  

·       Recommend and document any changes to the media strategy as they occur  

·       Complete scheduled tasks monitoring the overall health of the accounts  

·       Work cross-functionally with the relevant teams to ensure accurate tracking and reporting  

·       Communicate with select vendors on client strategy launch or performance  

·       Support the development of best practices and optimization strategies  

·       Assist in creating or updating campaign rules and bidding structures for ongoing updates and new campaign launches

·       Assist in creating performance reports

·       Perform additional duties and responsibilities may be assigned as required by business needs

QUALIFICATIONS

·       A Bachelor’s degree in a related discipline is required

·       Academic or professional experience using data, analytics, and research to solve problems

·       Moderate proficiency with Excel

·       Experience with Google Analytics is highly desired

·       Must be mathematically and technically inclined

·       Possesses tech-savvy problem-solving skills to identify and troubleshoot issues in a dynamic digital environment

·       Excellent written and verbal communication, and acute attention to detail.

·       Strong organizational/time management skills, and ability to effectively prioritize and handle multiple tasks

·       Experience in a multi-client environment

·       Aptitude in data management, analytics, reporting preparation

·       Ability to function in an autonomous environment—independent worker, self-directed