Marketing Manager

ROLE SUMMARY

Our client is looking for a dynamic Marketing Manager to join their team. This role is perfect for someone passionate about creating and executing innovative marketing strategies that resonate with businesses. You'll be the voice of the company, tasked with spreading its message to the industry it serves, ensuring that every IT service provider knows why the company’s product is the scheduling tool they can't live without.

SCHEDULE: TBD Eastern Daylight Time, follows Philippine holidays

POSITION TYPE: Full Time

WORK ARRANGEMENT: Remote

ESSENTIAL FUNCTIONS

·       Develop strategies and tactics to get the word out about the company and drive qualified traffic to its front door

·       Deploy successful marketing campaigns and own their implementation from ideation to execution

·       Experiment with a variety of organic and paid acquisition tactics like content creation, content curation, pay-per-click campaigns, live events, publicity, social media, lead generation campaigns, and copywriting

·       Produce valuable and engaging content for the website and blog that attracts and converts the company’s target groups

·       Help build strategic relationships and partner with key industry players, agencies, and vendors

·       Oversee and approve marketing material, from website banners to hard-copy brochures and case studies

·       Measure and report on the performance of marketing campaigns, gain insight, and assess against goals

·       Analyze consumer behavior and adjust email and advertising campaigns accordingly

QUALIFICATIONS

·       A Bachelor’s degree in the related field is preferred

·       Proven experience in marketing, with a preference for candidates who have worked in the SaaS or MSP industry

·       Proven experience in creating and executing marketing campaigns that engage, educate, and motivate

·       Experience in setting up and optimizing online advertising campaigns

·       Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

·       Excellent communication and storytelling skills, with the ability to craft messages that engage and inspire

·       Creative thinker with a data-driven approach to problem-solving and strategy development

·       Aptitude in data management, analytics, reporting preparation

·       Analytical skills with particular attention to detail

·       Ability to work independently in a fast-paced environment, managing multiple projects simultaneously