Email Marketing Manager

ROLE SUMMARY

The Email Marketing Manager will be integral to the marketing and sales-focused team. They will execute email marketing strategies, informing and educating effectiveness utilizing data-driven insights. This individual will help to increase quality leads and awareness in partnership with Marketing, Sales, Business Services, and client-facing teams. They have a breadth of experience developing and executing effective email campaigns, audience segmentation, and analytic reporting for everything email. This individual will also own our social strategy.

SCHEDULE: 8 AM - 5 PM Pacific Standard Time, follows Philippine Holidays

POSITION TYPE: Full Time

WORK ARRANGEMENT: Remote

ESSENTIAL FUNCTIONS

·       Build email drip and trigger-based campaigns using Pardot and overall planning, including audience segmentation, the general content of emails, timing, analysis, and testing opportunities

·       Maintain and own Pardot and Salesforce reporting dashboards to show overall ROI from the email channel

·       Own the end-to-end user journey, including creative ways to engage and reach clients, prospects, and partners through the email channel

·       Collaborate with sales, partner, business services, client, and leadership teams to ensure design, layout, and messaging are clear and concise within the email channel

·       Assist with creative direction and deliverables including collateral and email copywriting

·       Manage social channels and strategy across LinkedIn, Facebook, and Twitter

·       Monitor the competitive landscape as it pertains to email and social

·       Partner with the revenue leadership team on special projects, reporting, and process improvement

·       Perform other duties as required

QUALIFICATIONS

·       Bachelor’s degree in marketing or a related field or equivalent years of experience

·       2+ years using Pardot or similar tools in a marketing automation function

·       2+ years of digital marketing experience is required with a deep knowledge of email channel best practices

·       Prior experience with Salesforce Marketing Cloud

·       Demonstrable experience leading and managing marketing automation platforms

·       Knowledge of email subscriber list best practices including CAN-SPAM laws

·       Proven ability to manipulate large data sets in Excel with little to no oversight needed

·       Working knowledge of programming languages (including HTML and CSS) for email execution

·       Experience with email proofing tools

·       Working knowledge of responsive email design and industry email best practices

·       Effective, clear communicator in all formats

·       Experience in a multi-client environment

·       Analytical skills with particular attention to detail

·       Aptitude in data management, analytics, reporting preparation

·       Ability to adapt and be agile as needed in a fast-paced, growing environment

·       Ability to work in an autonomous environment where you can be a self-directed, independent worker

·       Ability to create an inclusive workplace where everyone feels a sense of belonging by empowering all our employees to speak up, ask questions, and be seen